Since marketers have moved towards monetizing RSS feeds, their have been vibrant debate as to if advertisings in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to advertisings in RSS feeds few are taking the time to observe the options obtainable for inserting ads in feeds.Ultimately the advertising campaign served are going to determine the success of RSS as an publicity medium. The adverts served must be related to the content contained in the feed. If the RSS feed contains quality content, the adverts are relevant, and the volume of advertisings is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving choices currently available for RSS feeds.

Google’s AdSense for Feeds offers contextually targeted commercials, with a wide selection of advertisers. Google chooses not to divulge the percentage of revenue that is shared with the publisher, so it is difficult if not impossible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and does not appear to be overly flexible.Pheedo displays categorized advertisements rather than contextual advertisings. The upside to this is that Pheedo’s ads can be used in conjunction with Google AdSense or AdSense for feeds without violating Google’s contract. Pheedo works with the publisher to serve ads from similar or related categories associated with the feeds contents.

Pheedo displays categorized commercials rather than contextual advertisings. The upside to this is that Pheedo’s advertising campaign can be used in conjunction with Google AdSense or AdSense for feeds without violating Google’s contract. Pheedo works with the publisher to serve ads from similar or related categories associated with the feeds contents.

Pheedo’s system allows for advanced ad filtering, giving advertisers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system also allows marketers to sell advertisements to existing advertisers whom they already have a relationship. The revenue split is 50% and feeds can be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.

Kanoodle for Feeds Kanoodles systems for providing advertising campaign for feeds is similar to Google’s but they do not have the breadth of advertisers that Google boasts. advertising campaign are served based on topics, not to keywords. Kanoodle shares 50% of the revenue generated from the commercials with the publisher serving the ad.Evaluating options When evaluating feed ad serving solutions consider the following:

- Ad Relevance In order to generate revenue from RSS advertisings or for an advertising campaign to succeed using RSS as a channel. It is absolutely critical that the advertisings served in the feed contain related content, the more related the content the higher the likelihood that the ads will be of interest to the reader and clicked. Also the closer the content relates to the feeds theme the higher the likelihood the reader will have genuine interest in the product or service being advertised.

- Ad Ratio advertisers need to retain control over the frequency of ads. Readers will become frustrated with feeds that are heavily laden with ads and genuine content.The advertiser is happy as they are reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.

- Clearly Denoted as ads The debate over editorial control and ads rage on. It is generally considered proper net etiquette for marketers to clearly mark ads to distinguish them from editorial web content. When selecting a RSS advertising partner consider the context in which the advertisings are displayed. Does it blend with the feed or site, while still being clearly marked sponsored material? Or does the content blend so well that it appear as a product or service endorsement from the publisher? Credibility and reputation online matter, and the segregation of advertising campaign and ensuring they are properly denoted as such will go a long way to enhance credibility with readers.Clearly as RSS increases in popularity advertisers are looking for ways to monetize their content. RSS in advertising is a logical step, and striking a balance between quality, consistent content and occasional related commercials will lead to the success of advertising in RSS feeds. If the balance is not found, advertisers may be forced to move to a subscription RSS feed model.

At SEO France we have been helping clients to achieve great results in their link building and PPC campaigns. Contact SEO France today for your business needs. Let us help you to increase your sales.