Any genre of video product can be enriched by informational content. Any fact you include should be checked for accuracy at least twice. And in the event that you might be tempted to use it, be mindful of the fact that Wikipedia is not a reliable source of information. Yes, I often click on Wikipedia to get my bearings in a hurry. But it surely cannot be trusted with one’s reputation.

One of the secrets of starting a profitable business selling video products online is to create a relationship of trust with your customers. Wouldn’t you hate to lose that bond of trust over an unreliable source of information? Spending a little extra time doing research can prevent that problem.

If actors will play a part in the video, make sure they are knowledgeable of the topic. If you’ll be asking someone questions in the video, be sure to practice your interviewing skills. If you want to create an unforgettable interview, use open-ended questions to get your subject talking. Some of the best interviews are not scripted.

If you use copyrighted music in your video, be sure to obtain the necessary permission. If your video is not for sale, you may not need to obtain permission. If you plan to sell your video, you will need to obtain all the necessary licenses and copyright information. It is also very important to get signatures and releases if you are going to film anyone other than yourself. Even to use footage you have filmed on the street, you will need to obtain a release if you filmed a pedestrian or a shopper.

Logistics of a successful shoot Logistics are essential in the successful outcome of a video project. Shooting at a commercial location requires approval from the manager. Tell the manager exactly what you want to do; store personnel are generally very helpful and willing to participate in any way they can. List the store in the credits. You may need a city permit for certain locations. If possible, visit the location and rehearse there. Anything can happen the day of the shoot, if you are unfamiliar with the location.

No matter what type of video product you decide to create, you’ll need to think about your set or location. A set can be as simple as a wall with a background that makes the speaker stand out. If you plan to create a promotional or educational video, you probably have some simple props that can be part of the background and keep viewers thinking about the product or service you want to promote. If you are simply filming a host or speaker, a chair against the background is probably all you will need. And if the video is of motivational nature, or a comedy skit, you need to make sure your speaker has plenty of room to move around.

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